Phone concept design for the Indian market.
This project was first and foremost a trend analysis and design research project. What followed was an intense exercise do delve deeper into the Indian diaspora to see what we could pull out to work with for future phone ideas and concepts. The result of the project was to create designs that were derived from the extensive research done. The research looked into creating a phone for the Indian female teen segment.
Collected here are images of a concept which references ideas and elements from the vast Indian culture. The idea behind the concept was to use a shape for a phone that was radically different to what was in the market, but at the same time work well with Indian aesthetic and design patterns.